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“Technology that
touches lives” is a
successful campaign
for HCL and was
appreciated by the
various stakeholders
of the company. The
first commercial of
“Technology that
touches lives” has
run for over a year
and it was time to
add some fresh life
into the campaign.
Thus the challenge
was to create a
sequel that would
stay with one
thought that HCL
technology touches
the lives of people
everywhere but would
bring a fresh
perspective to the
message in a way
unique to HCL.
The creative
response to the
challenge was this –
If the first ad had
an HCL employee
talking about HCL,
may be its time for
the world to talk
about HCL.
How was this done?
Watch the commercial
to find out.
Campaign essence
Technology is the
heartbeat of HCL. In
2005, we showcased
our expertise in
technology through
the "Talking
Numbers" campaign
using the voices of
0 & 1, the building
blocks of the binary
universe.
Though technology on
its own is just an
enabler, its power
can be felt when one
sees the immense
impact it has in
various walks of
everyday life.
This, for us, became
the road ahead. We
set out to show our
stakeholders, across
the globe, the width
and depth of our
technology, and its
ability to touch
lives everywhere.
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