BRAND STORY
Evolution of the brand
Technology that Touches Lives - The Sequel
Technology that Touches Lives
0-1 Campaign
Fearless Campaign
 
 
   
  The HCL Global branding initiatives was conceptualized in Jan 05 with an objective to unify the global enterprise and connect with all stakeholders. Done in three phases, the brand communication took a single thread (that  of HCL being in the leading edge of technology), while expressed it in different ways.  
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